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Communication Theory: Media, Technology and Society (ePub eBook)


Communication Theory: Media, Technology and Society (ePub eBook)

eBook by Holmes, David

Communication Theory: Media, Technology and Society (ePub eBook)

£39.99

ISBN:
9781473903142
Publication Date:
15 Mar 2005
Publisher:
Sage Publications
Imprint:
SAGE Publications Ltd
Pages:
272 pages
Format:
eBook
For delivery:
Download available
Communication Theory: Media, Technology and Society (ePub eBook)

Description

`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can - Steve Jones, University of ChicagoThis book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age of broadcast with the `second media age of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality.The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.

Contents

INTRODUCTION - A SECOND MEDIA AGE? THEORIES OF BROADCAST MEDIA THEORIES OF CYBERSOCIETY THE INTERRELATION BETWEEN BROADCAST AND NETWORK COMMUNICATION INTERACTION VERSUS INTEGRATION TELECOMMUNITY

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