Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
Part I. Understanding small business and entrepreneurship 1. Small business in the economy 2. Entrepreneurship, the entrepreneur and the owner-manager 3. The small business and entrepreneurial environment 4. Innovation and the marketplace 5. Information and help Part II. Creating the entrepreneurial small business 6. Business planning 7. Successful small business strategies 8. Start-ups and franchises 9. Buying an existing business 10. Forming and protecting a business Part III. Managing the entrepreneurial small business 11. Management of people and resources 12. Marketing 13. Money matters for small business 14. Business exits and realizing value
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