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Contents

Preface Acknowledgments About the Authors Part I: Taking a Qualitative Approach to Research Chapter 1: An Invitation to Qualitative Research What's Wrong With This Picture? What Is Qualitative Research? A Holistic Approach to Research What to Learn From This Book Glossary Discussion Questions Resources Chapter 2: Paradigmatic Approaches to Qualitative Research What Are the Major Paradigmatic Approaches to Qualitative Research? Positivism The Interpretive Strand The Critical Strand Conclusion Glossary Discussion Questions Resources Chapter 3: Designing Qualitative Approaches to Research How Do We Know What We Know? What Is a Qualitative Approach to Research? Qualitative Research Inquiry: A Dynamic Dance Conclusion Glossary Discussion Questions Resources Chapter 4: The Ethics of Social Research Why Is Ethical Practice Important? A Short History of Ethics in Research How Are Research Participants Protected Today? Beyond Informed Consent: What Are the Ethical Dilemmas in Social Research? How Can I Observe Ethical Values in My Research Practice? Do New Technologies Impact the Practice of Ethical Research? Conclusion Glossary Discussion Questions Resources Part II. Qualitative Research Practice Chapter 5: In-Depth Interviewing What Is an In-Depth Interview? How Do You Design and Conduct an In-Depth Interview Study? How Do You Conduct an In-Depth Interview How Do You Analyze and Interpret Interviews? Conclusion Glossary Discussion Questions Resources Chapter 6: Focus Group Research What Are Focus Group Interviews? Online Focus Groups Ethics and Focus Group Research Conclusion Glossary Discussion Questions Resources Chapter 7: Ethnography What Is Ethnography? Using an Ethnographic Approach: When Is It Appropriate? Virtual Ethnographic Methods How Do You Gather and Manage Your Ethnographic Data? Conclusion Glossary Discussion Questions Resources Chapter 8: Case Study What Is a Case Study? Reasons for Adopting a Case Study Approach Why Conduct Case Study Research? Case Study Examples Conclusion Glossary Discussion Questions Resources Chapter 9: Researching Mass Media: Images and Texts by Heather McIntosh and Lisa Cuklantz What Is Content Analysis? Strengths and Weaknesses of Quantitative and Qualitative Content Analysis Qualitative Content Analysis of Online Texts How Is the Research Database for Content Analysis Defined and Delimited? Making a Theoretical Contribution Conclusion Glossary Discussion Questions Resources Appendix: Formal Analysis in Film and Television Chapter 10: Mixed Methods Research What Is Mixed Methods Research? What Is a Mixed Methods Research Design? What Is a Qualitatively Driven Approach to Mixed Methods Research Inquiry? Why Do Qualitative Researchers Use Mixed Methods? What to Consider When Conducting a Mixed Methods Research Project Conclusion Glossary Discussion Questions Resources Part III: Tying the Strands Together Chapter 11: Analysis and Interpretation of Qualitative Data What Is Qualitative Data Analysis? What Is Coding? A Grounded Theory Approach to Coding How Do You Code Data? Software for Qualitative Data Analysis How Can I Use a Software Program to Analyze My Qualitative Data? Conclusion Glossary Discussion Questions Resources Chapter 12: Writing and Representation of Qualitative Research Projects Who Is Your Audience? Getting It Done: Writing Up Your Qualitative Research Project Editing and Revising Your Research Paper How Do I Represent the Voices of My Respondents? Conclusion Glossary Discussion Questions Resources Conclusion: Future Directions of Qualitative Research Inquiry The Future of Qualitative Research: Coming at Things Differently What's New in Qualitative Research Practice? Emergent Methods: New Approaches to Old Methods Impact of Online Research on the Process of Qualitative Inquiry Staying Centered and Building Ethical Knowledge Glossary Discussion Questions Resources References Index

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