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Contents

Preface viii Learning Objectives viii Introduction ix Radio-tv News Terminology x Part 1: Writing the Story 1 Rewriting 1 Be Original 1 Short, Lean Sentences 1 Short but Sweet 1 Trim the Fat 2 Brevity 2 Make It Brief 2 Tight but Not Constricting 2 Helping Listeners and Viewers 3 One to a Customer 3 Nickel and Dime the Audience 3 Tell the Story 4 Talking It Out 4 Read the Story 4 Eyeing It Up 4 Summary 5 Part 2: Using Radio-tv News Style 6 Leads 6 Did You Hear the One About ? 6 Lead On 7 Emphasis Lead 7 Umbrella/Blanket Lead 7 Verbless Lead 8 Chronological/Narrative Lead 8 No Questions, Please 8 Choose a Lead #1 10 Choose a Lead #2 12 Choose a Lead #3 13 Choose a Lead #4 15 Names and Titles 18 What's in a Name? 18 Who Was That? 18 Title Placement 19 Endless Titles 20 First Names First 20 Eliminate the Middleman 21 The Name Game 22 Answers to the Name Game 23 Identification 24 Identification Please 24 Addresses 24 Home Sweet Home 24 Ages 25 Age Gracefully 25 Attribution 25 Who Says So? 25 Attribution Test #1 27 Answers to Attribution Test #1 28 Say It with Says 29 Repetition 29 Repeat, Repeat, Repeat 29 Quotes 29 Quotable Quotes 29 Close but No Cigar 30 Quotations Test 31 Answers to Quotations Test 32 Facts or Opinions? 33 To Attribute or Not To Attribute 33 Attribution Test #2 34 Answers to Attribution Test #2 35 Aiding the Audience 36 Half-Listening Listeners 36 Contractions 36 Contractions Can't Hurt 36 Pronouns 37 Who's He? 37 You Is Us 37 Verb Tense 38 Now Is the Time 38 Time Elements 38 Timely Time 38 Natural Time 39 Verb Voice 39 Action Please 39 Rewriting Test 41 Answers to Rewriting Test 42 Abbreviations 43 What Does T-H-A-T Stand For? 43 Organized Organizations 43 A R-O-S-E Is Not a ROSE 43 Abbreviations Test #1 45 Abbreviations Test #2 47 Answers to Abbreviations Test #2 49 Numbers 50 By the Numbers 50 Ban the Symbols 50 Ordinary Ordinals 51 Bits and Pieces 51 Round Figures 51 Telling Time 52 Exceptions to Numbers Rules 52 Numbers Test #1 54 Numbers Test #2 56 Answers to Numbers Test #2 58 Approximation Test 59 Answers to Approximation Test 60 Punctuation 61 Practical Punctuation 61 Copyediting 61 Correctable Errors 61 Script Style 62 Putting It on Paper 62 Script Formats 63 Radio Reader Story 63 Radio Actuality Story 64 Radio Reporter Voicer/Wraparound Story 65 Television Reader Story 66 Television Picture/Graphics Story 67 Television Video Story 68 Television VO/SOT Story 69 Summary 70 The BIG Time 71 Exercises 72 Komodo Dragons Story 72 Komodo Dragons Story Model 73 Komodo Dragons Story Analysis 73 Traffic Deaths Story 74 Traffic Deaths Story Model 75 Traffic Deaths Story Analysis 75 Cancer Money Story 76 Cancer Money Story Model 77 Cancer Money Story Analysis 77 Sports Arena Story 78 Sports Arena Story Model 79 Sports Arena Story Analysis 79 Supervisor Controversy Story 80 Supervisor Controversy Story Model 81 Supervisor Controversy Story Analysis 81 USO Story 82 USO Story Model 83 USO Story Analysis 83 Part 3: Writing Introductions 84 Introducing Recorded Comments from Sources 84 Actualities and Soundbites 84 Introducing Reporter Packages 85 Voicers, Wraparounds and Packages 85 Exercises 88 Introductions for Actualities and Soundbites 88 Firefighters Pay Story 88 Firefighters Pay Story Model 1 89 Firefighters Pay Story Model 2 90 Firefighters Pay Story Analysis 91 Actuality Introduction Sentences 91 Actuality Introduction Sentences Models 92 Actuality Introduction Sentences Analysis 92 Salmonella Outbreak Story 93 Salmonella Outbreak Story Model 94 Salmonella Outbreak Story Analysis 95 Introductions for Pre-Recorded Stories from Reporters 96 Traffic Deaths Story 96 Traffic Deaths Story Reporter Introduction Models 97 Traffic Deaths Story Reporter Introduction Analysis 98 Killer Whale Story 99 Killer Whale Story Reporter Introduction Models 100 Killer Whale Story Reporter Introduction Analysis 101 Introductions for Live Reports 102 Warehouse Fire Story 102 Warehouse Fire Story Reporter Introduction Models 103 Warehouse Fire Story Reporter Introduction Analysis 104 Squirrel Jet Story 105 Squirrel Jet Story Reporter Introduction Models 106 Squirrel Jet Story Reporter Introduction Analysis 107 Part 4: Adding Visuals 108 Writing for Television 108 Turn on the TV 108 Split Screen 110 Exercises 111 Westlake High School Story 111 Westlake High School Story Model 112 Westlake High School Story Analysis 112 SAT Scores Story 113 SAT Scores Story Model 114 SAT Scores Story Analysis 115 Golden Dollar Story 116 Golden Dollar Story Model 117 Golden Dollar Story Analysis 118 Measles Shots Story 119 Measles Shots Story Model 120 Measles Shots Story Analysis 121 Delayed Debate Story 122 Delayed Debate Story Model 123 Delayed Debate Story Analysis 124 Parking Lot Fire Story 125 Parking Lot Fire Story Model 126 Parking Lot Fire Story Analysis 127 Tree Clean-Up Story 128 Tree Clean-Up Story Model 129 Tree Clean-Up Story Analysis 130 Car Auction Story 131 Car Auction Story Model 132 Car Auction Story Analysis 133 Summary 134 Congratulations 134 Appendix: United Press International Pronunciation Guide 135

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