The 2018 Edition has been radically updated whilst maintaining all of the classic adviceafrom earlier, successful editions.a OThis book changed my life and helped me found an international businessathataeventually sold for many millions of pounds. If only IOd found it sooner!OaJustin Gayner, Founder, ChannelFlip OThis book is packed with brilliant advice which will give you the confidenceato develop wings and fly high as you throw yourself into your new business.OaHenrietta Morrison, Founder, LilyOs Kitchen NI recommend this book to any aspiring entrepreneur.OaSir Charles Dunstone CVO, Founder, Carphone Warehouse OIf you want to know how to successfully grow a company, this is the book for you!O Brendan Robinson, Founder, Village Veta This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; O SMALL BUSINESSES O START-UP BUSINESSENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality.aa YouOve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books donOt O the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.a From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to Ngo for growthO O this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.a Happy Reading! Please do share your thoughts with us.